Email Marketing answer to upwork

Question:
Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. It gives the firm more control over its marketing budget.
d. It is unconventional and can often leave a lasting impression on potential customers
Answer: It gives the firm more control over its marketing budget.
Question:
Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.
c. It guarantees increased sales
d. It is complex so not many people utilize it
Answer: It guarantees increased sales
Question:
What is meant by “niche marketing”?
a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Answer: Targeting a broad based group of people
Question:
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Answer: By telling the listeners that they need your product.
Question:
What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Answer: The amount a company pays a customer to try their product
Question:
How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Answer: The listener has to go to a special site only during the podcast
Question:
What is a “value proposition”?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Answer: The pricing of the product
Question:
How important is content on a site when optimizing it?
a. Not important at all does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important new content especially
Answer: It is the only thing which creates a higher ranking in search engines
Question:
Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
Answer: Using small words which take up space and do not add value
Question:
What should a company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Answer: Sell advertising on their site
Question:
Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Answer: To drive traffic to their site and increase awareness
Question:
What is meant by “white hat”?
a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking
Answer: When markets show up for work wearing white hats
Question:
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Answer: They make up fake emails to sell
Question:
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Answer: It has been heavily advertised
Question:
What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliate will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
Answer: It brings additional traffic to a site
Question:
Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing
Question:
Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers , construction
Answer: Computer equipment, auto manufacturers, construction
Question:
What is A/B testing?
a. Testing 2 products to see which is safer
b. Using 2 versions of an ad measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate
Answer: Using 2 versions of an ad measuring results to see which one is more effective
Question:
What are the four P’s of marketing?
a. Placement, production, procurement, procedures
b. Product, price, place, promotion
c. Position, price, production, premature
d. Product, promotion, procedures, procurement
Answer: Product, promotion, procedures, procurement
Question:
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is
Answer: It impresses clients
Question:
What is the purpose of a traditional press release?
a. Is acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users
Answer: It target markets to internet users
Question:
What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding creates awareness and connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law
Answer: It gives people a chance to opt out of ever talking to your company agin
Question:
What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Answer: Using resources such as time, energy and imagination rather than money to market
Question:
What is an auto-responder?
a. A person who replaces to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system
Answer: A method of direction communication with clients
Question:
Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
Answer: To carefully target the customer base desired, not wasting impressions and clicks
Question:
What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we”- directing wording towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently
Answer: Writing in the third person
Question:
What is a double opt in process?
a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Question:
How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
d. Having several hosts and a myriad of topics
Answer: Having several hosts and a myriad of topics
Question:
Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before reading it
b. It is all the receiver sees besides the email address until they open the email
c. It let the receiver know they are about to be sold something
Answer: It is all the receiver sees besides the email address until open the email
Question:
How is the “open rate” important?
a. It tells the company how many people clicked on the links in the email
b. It lets the company know how many people bought a product
c. It is the number of people who received the mail
d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was
Answer: it lets the company know how many people bought a product
Question:
Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability
Answer: The affiliates have limited availability
Question:
How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list
Answer: Google sets the price worldwide
Question:
What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by the number of new customers for that same period
Answer: Total marketing budget for a specific period divided by the number of new customers for that same period
Question:
How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
Answer: 10 cents
Question:
What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
Answer: Same as pay per click
Question:
What is an “impression”?
a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a client
Answer: When your ad is displayed on a page online, not necessarily clicked on
Question:
Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Answer: Quantity of links from other highly ranked pages to your site
Question:
What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales
Answer: Internet companies who focus on retail sales
Question:
What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
d. Pay per click marketing
Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
Question:
Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Answer: Sales

odesk internet marketing Question: Way would a firm employ guerrilla web marketing ?

odesk internet marketing Question Ans: it gives the firm more control over its marketing budget.

odesk internet marketing Question: Why is affiliate marketing a fovorable form of marketing?odesk internet marketing Question Ans: it gurantees increased sales

odesk internet marketing Question: What is meant by “niche marketing”?odesk internet marketing Question Ans: targeting a broad based group of people

odesk internet marketing Question: How can a poducast be used to brive customers to a website?odesk internet marketing Question Ans: by telling the listeners that they need your product

odesk internet marketing Question: What is cost per customer acquisition?odesk internet marketing Question Ans: the amount a company pays a customer to try their product

odesk internet marketing Question: How can supplemental materials be delivered to the poducast listener?odesk internet marketing Question Ans: the istener must pay for any additional materials

odesk internet marketing Question: What is a value proposition?odesk internet marketing Question Ans: the pricing of the product

odesk internet marketing Question: How important is content on a site when optimizing it?odesk internet marketing Question Ans: it is the only thing which creates a higher ranking in search engines

odesk internet marketing Question: Which of the following would not be effective in headline writing?odesk internet marketing Question Ans: using small words which take up space and do not add value

odesk internet marketing Question: What should a company do once it achieves its search engine ranking goals?odesk internet marketing Question Ans: sell advertising on their site

odesk internet marketing Question: Why would a company possibly want so spend more on PPC early on?odesk internet marketing Question Ans: to drive traffic to their site and increase awareness

odesk internet marketing Question: What is meant by “whit hat”?odesk internet marketing Question Ans: When marketers show up for work wearing white hats

odesk internet marketing Question: Why are purchased email lists typically ineffective?odesk internet marketing Question Ans: they make up fake email to sell

odesk internet marketing Question: Why has web marketing become a popular form of marketing?odesk internet marketing Question Ans:it has been heavily advertised

odesk internet marketing Question: What is one unfavourable trait sometimes seen in affiliate marketing?odesk internet marketing Question Ans: it brings additional traffic to a site

odesk internet marketing Question: If marketing is relatively easy to do online?odesk internet marketing Question Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

odesk internet marketing Question: What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read?odesk internet marketing Question Ans: it impresses clients

odesk internet marketing Question: What is the purpose of a traditional press release?odesk internet marketing Question Ans: it target markets to internet users

odesk internet marketing Question: What is the purpose of sending a monthly newsletter?odesk internet marketing Question Ans: it gives people a chance to opt out of ever talking to your company again

odesk internet marketing Question: What is meant by guerrilla marketingodesk internet marketing Question Ans: Using resources such as time, energy and imagination rather than money to market

odesk internet marketing Question: What is an auto-responder?odesk internet marketing Question Ans: a method of direction communication with clients

odesk internet marketing Question: Why si it important to fine tune the timing of the ad and keywords used?odesk internet marketing Question Ans: to carefully target the customer base desired, not wasting impressions and clicks

odesk internet marketing Question: What is the “active voice” style of writing ads?odesk internet marketing Question Ans: writing in the third person?

odesk internet marketing Question: What is double opt in process?odesk internet marketing Question Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it

odesk internet marketing Question: How do listeners decide what is a worthwhile podcast to continually listen to?odesk internet marketing Question Ans: having several hosts and a myriad of topics

odesk internet marketing Question: Why is the subject line of any email comparing important?odesk internet marketing Question Ans: it is all the receiver sees besides the email address until they open the email

odesk internet marketing Question: How is “open rat” important?odesk internet marketing Question Ans: it lets the company know how many people bought a product

odesk internet marketing Question: Why are affiliates not the same as having a sales force?odesk internet marketing Question Ans: The affiliates have limited availability

odesk internet marketing Question: How is the pricing model of a click determined ?odesk internet marketing Question Ans: google sets the price worldwide

odesk internet marketing Question: What is the formula for calculating cost per customer acquisition?odesk internet marketing Question Ans: total marketing budget for aspecific period divided by the number of new customers for that same period?

odesk internet marketing Question: How much woulad a company pays for the given odesk ?

internet marketing Question example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents

odesk internet marketing Question: What is “cost per action”?odesk internet marketing Question Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views

odesk internet marketing Question: What is an “impression”?odesk internet marketing Question Ans: when an ad is cliced on

odesk internet marketing Question: Which of the following is valuable in increasing a page rank?odesk internet marketing Question Ans: quantity of links from other highly ranked pages to your site

odesk internet marketing Question: What is meant by”web 2.0”?odesk internet marketing Question Ans: internet companies who focus on retail sales

odesk internet marketing Question: What is affiliate marketing ?odesk internet marketing Question Ans: when a 3rd party helps market your business. And in turn your pay them a commission

odesk internet marketing Question: Based on sales as aresult of their efforts?
which of the following are podcasts least likely to target.odesk internet marketing Question Ans: sales

Question 51: How should a company allocate its marketing budget among the various methods of internet marketing?
Ans: a. Depends on the company and what is most effective for its business
b.      Spread evenly among the methods chosen
c.       Haphazardly
d.      Spent most on email marketing

Question 52: What is meant by "viral marketing"?
a. Creating ads that users pay to watch
b. Creating ad campaigns which are expensive and well produced
c. Creating ad campaigns with a very narrow focus
Ans: d. creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed.

Question 53: How can a company profit from a podcast directly?
a. Pay another company to host it
b. Charge for premium content
c. Set up an affiliate link
Ans: d. All podcasts are free, they can not be directly profitable

Question 54: What is one advantage to using a purchased email list?
a. The firm selling them often makes up fake email address
b. Large quantity of email addresses and markets otherwise not reached
c. The bounce rate is very low
Ans: d. It is targeted at your potential customers

Question 55: What are the four P's of marketing?
a.     Placement, Production, Procurement, Procedures
Ans: b.     Product, Price, Placement, Promotion
c.     Position, Price, Production, Premature
Ans: d.     Product, Promotion, Procedures, Procurement

Question 56: Why is reciprocal linking becoming an important way to reach potential clients?
Ans: a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
b. It creates an income stream
c. It is the easiest way to create traffic
d. It builds goodwill

Question 57: Who was one of the original widely known affiliate marketers?
Ans: a.     Ebay
b.     AT&T
c.     WorldCom
Ans: d.     Amazon

Question 58: What is an important step early on when forming a web marketing strategy?
a.     Designing catchy ads
b.     Allocating a large budget to the project   
Ans: c.     Identifying your customer base
Ans: d.     Hiring a consulting firm

Question 59: How can chat rooms bolster site traffic?
a.     The competition can come to the chat and try to steal customers
b.     It gives the company a way to distance themselves from customers
c.     By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
d.     It gives a way for customers to log complaints

Question 60: How are keywords utilized by search engines?
a.     They are all that the search engine uses to rank pages   
Ans: b.     The keywords are a brief description of what topics your site relates to
c.     They help the search engine decide how good your sites content is
d.     The keywords guarantee positioning

Question 61: What is a site index?
Ans: a.     A page which has a linkable outline of all of the pages on a website
c.     A site with special deals for purchasers
d.     A special ranking with search engines

Question 62: What is brand strategy?
Ans: a.     Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
b.     Strategy for reaching customers worldwide
c.     Creating a package that catches peoples eyes
d.     Creating an image that contradicts competitor's assertations

Question 62: What is a "landing page"?
Ans: A. The page a potential customer sees when they click on your paid ad
b.     The main company website
c.     A page where the customer can buy the product
d.     Where the pay per click ads are created

Question 63: What type of income statement items are marketing expenses?
a.     Variable Cost
b.     Fixed Cost
c.     Revenue
d.     Cost of Good Sold

Question 64: What is search engine optimization?
a.     Paying for placement on a search engine results page   
Ans: b.     Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
c.     Optimization of a site so it gets more affiliate revenue
d.     Selling memberships to the site

Question 65: What are meta tags?
a.     The content of the site
Ans: b.     Embedded information about your website such as keywords
c.     Links to other sites
d.     Images on the site

Question 66: Why have social networkings sites become a popular method of internet marketing?
Ans: a.     They are free and easy to use
b.     They guarantee more traffic to your site
Ans: c.     Ease of use, large number of users, easy to target specific demographics
d.     They are a passing trend

Question 67: What is "bounce rate" in terms of email marketing?  
Ans: a.     The percentage of emails sent to a list which are returned as undeliverable
b.     The percentage of repeat clients
c.     The percentage of people who receive an email and buy the product
d.     The percentage of people who click the links in an email

Question 68: How can posting on other message boards help drive traffic to a company site?
a.     You can steal away clients from other companies directly
b.     You can tell lies about competitors
c.     You can trump up claims of what your company does
d.     By becoming an expert on a subject and giving people information which demonstrates your company's knowledge and expertise

Question 69: How are Pay Per Click ad campaigns billed?
a.     Everytime an ad is displayed it costs the company money
b.     Set monthly fee regardless of impressions or clicks
c.     Discounted based on length of commitment
Ans: d. The customer pays each time their ad is clicked on, usually billed monthly

Question 70: How do firms typically budget once positive results are seen from their internet marketing campaign?
a.     Decrease the overall budget
b.     Spend more on the methods which are not producing results
Ans: c.     Increase the budget and focus on those activities which are working
d.     Stop marketing

Question 71: What is the primary goal of web marketing?
a.     To give the target market an ad like they would see on TV
b.     To sell customers on the spot
c.     To earn affiliate income
d.     To drive potential customers to the company website

Question 72: What is the best way to make internet marketing effective?
a.     Focus on one specific technique such as direct email
b.     Use a myriad of methods online
c.     Spend a lot of money on it
d.     Use email marketing first

Question 73: What is a "call to action"?
a.     Hoping the customer buys your product
b.     Recruiting new employees
c.     Creating a new ad campaign
Ans: d.     Using verbs to encourage people to take an action

Question 74: What is the purpose of having a special landing page for a PPC ad?
a.     It costs less if done that way
b.     It gives the potential to have mixed messages on the site
Ans: c.     Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
d.     Customers expect it

Question 75: Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers , construction
Answer: Computer equipment, auto manufacturers, construction

1. Why would a company possibly want so spend more on PPC early on?

Ans: to drive traffic to their site and increase awarensess

2. Why is affiliate marketing a fovorable form of marketing

Ans: it gurantees increased sales

3. What is meant by “niche marketing”

Ans: targeting a broad based group of people

4. How can a poducast be used to brive customers to a website

Ans: by telling the listeners that they need your product

5. What is cost per coustomer acquisition

Ans: the amount a company pays a customer to try their product

6. How can supplemental materials be delivered to the poducast listener

Ans: the istener must pay for any additional materials

7. What is a value proposition

Ans: the pricing of the product

8. How important is content on a site when optimizing it

Ans: it is the only thing which creates a higher ranking in search engines
9. Which of the following would not be effective in headline writing

Ans: using small words which take up space and do not add value

10. What should a company do once it achieves its search engine ranking goals

Ans: sell advertising on their site

11. Way would a firm employ guerrilla web marketing

Ans: it gives the firm more control over its marketing budet

12. What is meant by “whit hat”

Ans: When marketers show up for work wearing white hats

13. Why are purchased email lists typically ineffective

Ans: they make up fake email to sell

14. Why has web marketing become a popular form of marketing

Ans:it has been heavily advertised

15. What is one unfavourable trait sometimes seen in affiliate marketing

Ans: it brings additional traffic to a site

16. If marketing is relatively easy to do online

Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

17. What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read

Ans: it impresses clients

18. What is the purpose of a traditional press release

Ans: it target markets to internet users

19. What is the purpose of sending a monthly newsletter

Ans: it gives people a chance to opt out of ever talking to your company again

20. What is meant by guerrilla marketing

Ans: Using resources such as time, energy and imagination rather than money to market

21. What is an auto-responder

Ans: a method of direction communication with clients


22. Why si it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks

23. What is the “active voice” style of writing ads

Ans: writing in the third person

24. What is double opt in process

Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it

25. How do listeners decide what is a worthwhile podcast to continually listen to

Ans: having several hosts and a myriad of topics

26. Why is the subject line of any email compaingn important

Ans: it is all the receiver sees besides the email address until they open the email

27. How is “open rat” important

Ans: it lets the company know how many people bought a product

28. Why are affiliates not the same as having a sales force

Ans: The affiliates have limited availability

29. How is the pricing model of a click determined

Ans: google sets the price worldwide

30. What is the formula for calculating cost per customer acquisition

Ans: total marketing budget for aspecific period divided by the number of new customers for that same period

31. How much woulad a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents

Ans: 10 cents


32. What is “cost per action ”

Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views


33. What is an “impression”

Ans: when an ad is cliced on


34. Which of the following is valuable in increasing a page rank

Ans: quantity of links from other highly ranked pages to your site


35. What is meant by”web 2.0”

Ans: internet companies who focus on retail sales


36. What is affiliate marketing

Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

37. Which of the following are podcasts least likely to target

Ans: sales

Q1. Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability
Q2. What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for specific period divided by the number of new customers for that same period
Q3. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Q4. What is meant by “niche marketing”?
a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Q5. How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Q6. What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Q7. How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Q8. What is a “value proposition”?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Q9. How important is content on a site when optimizing it?
a. Not important at all, does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important, new content especially
Q10. Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
Q11. Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Q12. What is meant by “white hat”?
a. When marketers show up for work wearing white hats
b. Dishonest techniques for gaining higher rankings
c. Ethical and honest methods of increasing page rankings
d. Software used to increase rankings
Q13. Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Q14. Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Q15. What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
Q16. Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers, construction
Q17. What is A/B testing?
a. Testing 2 products to see which is safer
b. Using 2 versions of an ad, measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate
Q18. Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. Its gives the firm more control over its marketing budget
d. It is unconventional and can often leave a lasting impression on potential customers
Q19. What are the four P’s of marketing?
a. Placement, Production, Procurement, Procedures
b. Product, Price, Placement, Promotion
c. Position, Price, Production, Premature
d. Product, Promotion, Procedures, Procurement
Q20. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is
Q21. What is the purpose of a traditional press release?
a. It acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users
Q22. What is the purpose of sending a montly newsletter?
a. It creates work for employees at the company
b. It builds branding, creates awareness and a connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law
Q23. What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Q24. What is an auto-responder?
a. A person who replies to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system
Q25. Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
Q26. What is a double opt in process?
a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, an then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Q27. What should a company do once it achieves its search engine ranking goals?
a. Stop promoting the site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Q28. How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If its funny
c. Brod based podcasts with no general direction
d. Having several hosts and a myriad of topics
Q29. Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before reading it
b. It is all the receiver sees besides the email address until they open the email
c. It lets the receiver know they are about to be sold something
Q30. How is the “open rate” important?
a. It tells the company how many people clicked on the links in the email
b. It lets the company know how many people bought a product
c. It is the number of people who received the email
d. It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was
Q31. How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list
Q32. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
Q33. What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
Q34. What is an “impression”?
a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on
d. When an ad makes an impression on a client
Q35. Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Q36. What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot.com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales
Q37. What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
d. Pay per click marketing
Q38. Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Content delivery
Q39. What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we” – directing wording towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently
Q40. Why is it important to set daily maximum budgets for pay per click ad campaigns?

a.It helps with ad placements.
b.It is required.
c.It helps drive affiliate sale.
d. Costs of clicked links can add up quickly if not limited.
Q41. How should a company allocate its marketing budget among the various methods of internet marketing?

a.Depends on the company and what is most effective for its business
b. Spread evenly among the methods chosen
c.Haphazardly
d.Spent most on email marketing
Q42. What is meant by “viral marketing”?

a. Creating ads that users pay to watch
b. Creating ad campaigns which are expensive and well produced
c. Creating ad campaigns with a very narrow focus
d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed
Q43. How can a company profit from a podcast directly?

a. Pay another company to host it
b. Charge for premium content
c. Set up an affiliate link
d. All podcasts are free, they can not be directly profitable
Q44. What is one advantage to using a purchased email list?

a. The firm selling them often makes up fake email addresss
b. Large quantity of email addresses and markets otherwise not reached
c. The bounce rate is very low
d. It is targeted at your potential customers
Q45. Why is reciprocal linking becoming an important way to reach potential clients?
a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
b. It creates an income stream
c. It is the easiest way to create traffic
d. It builds goodwill
Q46. What is a trackback?
a. Same as a trademark
b. A method of notification that somebody links to document/html
c. When someone goes to your site because of your podcast
d. A count of how many downloads your podcast has
Q47.How is click-through rate measured in an email campaign?

a. The number of emails which did not bounce back
b. The number of people who click on a link in the email bringing the potential customer to your site
c. The number of people who purchased a product or service from the email
d. The number of people who replied to the email
Q48. Who regulates affiliate marketing?
a. No one currently
b. SEC
c. IRS
d. Internet Affiliate Board

Question 51: How should a company allocate its marketing budget among the various methods of internet marketing?
Ans: a. Depends on the company and what is most effective for its business
b.      Spread evenly among the methods chosen
c.       Haphazardly
d.      Spent most on email marketing

Question 52: What is meant by "viral marketing"?
a. Creating ads that users pay to watch
b. Creating ad campaigns which are expensive and well produced
c. Creating ad campaigns with a very narrow focus
Ans: d. creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed.

Question 53: How can a company profit from a podcast directly?
a. Pay another company to host it
b. Charge for premium content
c. Set up an affiliate link
Ans: d. All podcasts are free, they can not be directly profitable

Question 54: What is one advantage to using a purchased email list?
a. The firm selling them often makes up fake email address
b. Large quantity of email addresses and markets otherwise not reached
c. The bounce rate is very low
Ans: d. It is targeted at your potential customers

Question 55: What are the four P's of marketing?
a.     Placement, Production, Procurement, Procedures
Ans: b.     Product, Price, Placement, Promotion
c.     Position, Price, Production, Premature
Ans: d.     Product, Promotion, Procedures, Procurement

Question 56: Why is reciprocal linking becoming an important way to reach potential clients?
Ans: a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
b. It creates an income stream
c. It is the easiest way to create traffic
d. It builds goodwill

Question 57: Who was one of the original widely known affiliate marketers?
Ans: a.     Ebay
b.     AT&T
c.     WorldCom
Ans: d.     Amazon

Question 58: What is an important step early on when forming a web marketing strategy?
a.     Designing catchy ads
b.     Allocating a large budget to the project   
Ans: c.     Identifying your customer base
Ans: d.     Hiring a consulting firm

Question 59: How can chat rooms bolster site traffic?
a.     The competition can come to the chat and try to steal customers
b.     It gives the company a way to distance themselves from customers
c.     By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
d.     It gives a way for customers to log complaints

Question 60: How are keywords utilized by search engines?
a.     They are all that the search engine uses to rank pages   
Ans: b.     The keywords are a brief description of what topics your site relates to
c.     They help the search engine decide how good your sites content is
d.     The keywords guarantee positioning

Question 61: What is a site index?
Ans: a.     A page which has a linkable outline of all of the pages on a website
c.     A site with special deals for purchasers
d.     A special ranking with search engines

Question 62: What is brand strategy?
Ans: a.     Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
b.     Strategy for reaching customers worldwide
c.     Creating a package that catches peoples eyes
d.     Creating an image that contradicts competitor's assertations

Question 62: What is a "landing page"?
Ans: A. The page a potential customer sees when they click on your paid ad
b.     The main company website
c.     A page where the customer can buy the product
d.     Where the pay per click ads are created

Question 63: What type of income statement items are marketing expenses?
a.     Variable Cost
b.     Fixed Cost
c.     Revenue
d.     Cost of Good Sold

Question 64: What is search engine optimization?
a.     Paying for placement on a search engine results page   
Ans: b.     Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
c.     Optimization of a site so it gets more affiliate revenue
d.     Selling memberships to the site

Question 65: What are meta tags?
a.     The content of the site
Ans: b.     Embedded information about your website such as keywords
c.     Links to other sites
d.     Images on the site

Question 66: Why have social networkings sites become a popular method of internet marketing?
Ans: a.     They are free and easy to use
b.     They guarantee more traffic to your site
Ans: c.     Ease of use, large number of users, easy to target specific demographics
d.     They are a passing trend

Question 67: What is "bounce rate" in terms of email marketing?  
Ans: a.     The percentage of emails sent to a list which are returned as undeliverable
b.     The percentage of repeat clients
c.     The percentage of people who receive an email and buy the product
d.     The percentage of people who click the links in an email

Question 68: How can posting on other message boards help drive traffic to a company site?
a.     You can steal away clients from other companies directly
b.     You can tell lies about competitors
c.     You can trump up claims of what your company does
d.     By becoming an expert on a subject and giving people information which demonstrates your company's knowledge and expertise

Question 69: How are Pay Per Click ad campaigns billed?
a.     Everytime an ad is displayed it costs the company money
b.     Set monthly fee regardless of impressions or clicks
c.     Discounted based on length of commitment
Ans: d. The customer pays each time their ad is clicked on, usually billed monthly

Question 70: How do firms typically budget once positive results are seen from their internet marketing campaign?
a.     Decrease the overall budget
b.     Spend more on the methods which are not producing results
Ans: c.     Increase the budget and focus on those activities which are working
d.     Stop marketing

Question 71: What is the primary goal of web marketing?
a.     To give the target market an ad like they would see on TV
b.     To sell customers on the spot
c.     To earn affiliate income
d.     To drive potential customers to the company website

Question 72: What is the best way to make internet marketing effective?
a.     Focus on one specific technique such as direct email
b.     Use a myriad of methods online
c.     Spend a lot of money on it
d.     Use email marketing first

Question 73: What is a "call to action"?
a.     Hoping the customer buys your product
b.     Recruiting new employees
c.     Creating a new ad campaign
Ans: d.     Using verbs to encourage people to take an action

Question 74: What is the purpose of having a special landing page for a PPC ad?
a.     It costs less if done that way
b.     It gives the potential to have mixed messages on the site
Ans: c.     Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
d.     Customers expect it

Question 75: Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers , construction
Answer: Computer equipment, auto manufacturers, construction

Question 1: Why would a company possibly want to spend more on PPC early on?
It costs less early on
Ans: b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products

Question 2: Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.
Ans: c. It guarantees increased sales
d. It is complex so not many people utilize it

Question 3: Who regulates affiliate marketing?
Ans: a. No one currently
b. SEC
c. IRS
d. Internet Affiliate Board

Question 4: What is meant by “niche marketing”?
Ans: a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online

Question 5: How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
c. By making the podcast a premium one which costs money
Ans: d. By telling the listeners that they need your product

Question 6: What is “cost per customer acquisition”?
Ans: a. The amount a company pays a customer to try their product
Ans: b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors

Question 7: How can supplemental materials be delivered to the podcast listener?
Ans: a.     Embedded into the audio file
b.     Files can be made available for download along with the link to the podcast
Ans: c.     The listener has to go to a special site only during the podcast
Ans: d.     The listener must pay for any additional materials

Question 8: How is click-through rate measured in an email campaign?
a. The number of emails which did not bounce back
Ans: b. The number of people who click on a link in the email bringing the potential customer to your site
c. The number of people who purchased a product or service from the email
d. The number of people who replied to the email

Question 9: What is a "value proposition"?
Ans: a. The pricing of the product
b.     The same as a business plan
c.     A statement as to how the company will make more money
Ans: d.  A statement as to how the company adds value for customers

Question 8: How important is content on a site when optimizing it?
a. Not important at all, does not factor in
b. Mildly important to keep customers happy
Ans: c. It is the only thing which creates a higher ranking in search engines
d. Very important, new content especially

Question 10: What is a trackback?
a. Same as a trademark
Ans: b. A method of notification that somebody links to document/html
c. When someone goes to your site because of your podcast
Ans: d. A count of how many downloads your podcast has

Question 11: Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
Ans: c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”

Question 12: What should a company do once it achieves its search engine ranking goals?
a. Stop promoting site
Ans: b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
Ans: d. Sell advertising on their site

Question 13: Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
Ans: c. It gives the firm more control over its marketing budget.
d. It is unconventional and can often leave a lasting impression on potential customers

Question 14: Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
Ans: c. Its gives the firm more control over its marketing budget
d. It is unconventional and can often leave a lasting impression on potential customers

Question 15: What is meant by “White hat”?
Ans: a. When marketers show up for work wearing white hats.
b.      Dishonest techniques for gaining higher rankings.
Ans: c. Ethical and honest methods of increasing page rankings.
d.      Software used to increase rankings.   

Question 16: Why are purchased email lists typically ineffective?
a.       They are too expensive
Ans: b.      They distribute an email to far more people than the company has its contacts
Ans: Ans: c.       They make up fake emails to sell
d.      They are not targeted at customers specific to your company and have high bounce rate.  

Question 17: Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
Ans: d. It has been heavily advertised

Question 18: What is one unfavorable trait sometimes seen in affiliate marketing?
a.     The cost is low
Ans: b.     It brings additional traffic to a site
Ans: c.     Affiliates will use unethical techniques to drive customers in hopes of earning a commission
d.     It is only paid for based on successful selling

Question 19: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
Ans: d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

Question 20: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
Ans: b. It impresses clients
Ans: c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is

Question 21: Why si it important to fine tune the timing ofthe ad and keywords used
Ans: to carefully target the customer basedesired, not wasting impressions and clicks

Question 22: What is the purpose of a traditional press release?
a. It acts as a direct marketing sales tool
b. It can be mailed out to potential clients
Ans: c. It announces company information to a widely dispersed group of people
Ans: d. It target markets to internet users

Question 23: What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
Ans: b. It builds branding creates awareness and connection with potential clients
Ans: c. It gives people a chance to opt out of ever talking to your company again
d. Required by law

Question 24: What is the purpose of sending a monthlynewsletter
Ans: it gives people a chance to opt out of evertalking to your company again

Question 25: What is meant by "guerilla marketing"?
Ans: a. Using resources such as time, energy and imagination rather than money to market
b.     Using advertising spots which utilize gorillas to capture the audience
c.     Having a large scale marketing budget
d.     Using television ads instead of web ads

Question 26: What is an auto-responder?
a. A person who replaces to all emails for the company
Ans: b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
Ans: c. A method of direction communication with clients
d. An email relay system

Question 27: Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
Ans: d. To carefully target the customer base desired, not wasting impressions and clicks

Question 28: What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we”- directing wording towards the customer
b. Writing in the first person
Ans: c. Writing in the third person
d. Speaking omnisciently

Question 29: What is the purpose of a traditional pressrelease
Ans: it target markets to internet users

Question 30: What is a double opt in process?
a. Someone must email the firm twice to get on a list
Ans: b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase

Question 31: How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
Ans: d. Having several hosts and a myriad of topics

Question 32: Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before reading it
Ans: b. It is all the receiver sees besides the email address until they open the email
c. It let the receiver know they are about to be sold something

Question 33: What is a secondary reason to actively maintaina company blog. Besides giving potential customers something to read
Ans: it impresses clients

Question 34: How is the “open rate” important?
a. It tells the company how many people clicked on the links in the email
Ans: b. It lets the company know how many people bought a product
c. It is the number of people who received the mail
Ans: d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was

Question 35: Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
Ans: d. The affiliates have limited availability

Question 36: How is the pricing model of a click determined?
a. Standardized rate for the ad
Ans: b. Google sets the price worldwide
c. Ads always cost more in later months
Ans: d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list

Question 37: What is one unfavourable trait sometimes seenin affiliate marketing
Ans: it brings additional traffic to a site

Question 38: What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
Ans: d. Total marketing budget for a specific period divided by the number of new customers for that same period

Question 39: How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
Ans: b. 10 cents
c. 20 cents
d. 1 cents

Question 40: What should a company do once it achieves itssearch engine ranking goals
Ans: sell advertising on their site

Question 41: What is “cost per action”?
Ans: a. Same as pay per click
Ans: b. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost

Question 42: What is an “impression”?
a. When a person buys a product from a site
Ans: b. When your ad is displayed on a page online, not necessarily clicked on
Ans: c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a client

Question 43: Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
Ans: c. Quantity of links from other highly ranked pages to your site
d. No contact information

Question 44: How important is content on a site whenoptimizing it
Ans: it is the only thing which creates a higherranking in search engines

Question 45: What is meant by “web 2.0”?
Ans: a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
Ans: d. Internet companies who focus on retail sales

Question 46: How can supplemental materials be delivered tothe poducast listener
Ans: the istener must pay for any additionalmaterials

Question 47: Which of the following are podcasts least likely to target?
Ans: a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Question 48: How can a poducast be used to brive customers toa website
Ans: by telling the listeners that they need yourproduct

Question 49: What is A/B testing?
a.       Testing two products to see which one sells more.
Ans: b.      Using two version of an ad, measuring results to see which one is more effective.
c.       Testing 2 products to see which one sells more.
Ans: d.      Using 2 version of an ad to see which one has less bounce rate.

Question 50: Why is it important to set daily maximum budgets for pay per click ad campaigns?
Ans: a.       It helps with ad placements.
b.      It is required.
c.       It helps drive affiliate sale.
Ans: d.      Costs of clicked links can add up quickly if not limited.

1. Why would a company possibly want so spend more on PPC early on
Ans: to drive traffic to their site and increase awareness


2. Why are purchased email lists typically ineffective
Ans: they make up fake email to sell

3. Why has web marketing become a popular form of marketing
Ans:it has been heavily advertised

4. Way would a firm employ guerrilla web marketing
Ans: it gives the firm more control over its marketing budget

5. Why is affiliate marketing a favorable form of marketing
Ans: it grantees increased sales

6. Why are affiliates not the same as having a sales force
Ans: The affiliates have limited available

7. Why is it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks

8. Why is the subject line of any email comparing important
Ans: it is all the receiver sees besides the email address until they open the email

9. How much woulad a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents


10. How do listeners decide what is a worthwhile podcast to continually listen to
Ans: having several hosts and a myriad of topics

11. How is “open rat” important
Ans: it lets the company know how many people bought a product


12. How is the pricing model of a click determined
Ans: Google sets the price worldwide



13. How can a podcast be used to brave customers to a website
Ans: by telling the listeners that they need your product


14. How can supplemental materials be delivered to the podcast listener
Ans: the istener must pay for any additional materials


15. How important is content on a site when optimizing it
Ans: it is the only thing which creates a higher ranking in search engines

16. What is cost per coustomer acquisition
Ans: the amount a company pays a customer to try their product

17. What is meant by “niche marketing”
Ans: targeting a broad based group of people
18. What is meant by “whit hat”
Ans: When marketers show up for work wearing white hats
19. What should a company do once it achieves its search engine ranking goals
Ans: sell advertising on their site
20. What is a value proposition
Ans: the pricing of the product

21. What is one unfavourable trait sometimes seen in affiliate marketing
Ans: it brings additional traffic to a site

22. What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read
Ans: it impresses clients

23. What is the purpose of a traditional press release
Ans: it target markets to internet users

24. What is the purpose of sending a monthly newsletter
Ans: it gives people a chance to opt out of ever talking to your company again

25. What is meant by guerrilla marketing
Ans: Using resources such as time, energy and imagination rather than money to market

26. What is an auto-responder
Ans: a method of direction communication with clients

27. What is the “active voice” style of writing ads
Ans: writing in the third person

28. What is double opt in process
Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it

29. What is the formula for calculating cost per customer acquisition
Ans: total marketing budget for aspecific period divided by the number of new customers for that same period

30. What is “cost per action ”
Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views

31. What is an “impression”
Ans: when an ad is cliced on

32. What is meant by”web 2.0”
Ans: internet companies who focus on retail sales

33. What is affiliate marketing
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

34. Which of the following would not be effective in headline writing
Ans: using small words which take up space and do not add value

36. If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

37. Which of the following is valuable in increasing a page rank
Ans: quantity of links from other highly ranked pages to your site

38. Which of the following are podcasts least likely to target
Ans: sales

Q2. What is A/B testing?

Ans:-b. Using two version of an ad, measuring results to see which one is more effective.

d.      Using 2 version of an ad to see which one has less bounce rate.

Q3. What is meant by “White hat”?

Ans:- c. Ethical and honest methods of increasing page rankings.

Q4. How should a company allocate its marketing budget among the various methods of internet marketing?

Ans:- a. Depends on the company and what is most effective for its business

Q5. What is the purpose of sending a monthly newsletter?

Ans:-   b. It builds branding, creates awareness and a connection with potential clients

Q6. Why are purchased email lists typically ineffective?

Ans:- b.  They distribute an email to far more people than the  company has its contacts

Q7. What is an auto-responder?

Ans:-  b. An automatic email message sent to someone who takes an action such as submitting a form on a company.

Q8. What is meant by “White hat”?

Ans:- c. Ethical and honest methods of increasing page rankings.

Q9. How is the “open rate” important?

Ans:- d. It is the  number of people who actually opened the email sends to them, giving the company insight how effective email marketing campaign was.

Q10.What is meant by “viral marketing”?

Ans:- Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Q11.What is affiliate marketing? 

Ans:-  Selling ad space on your site
Q12.Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

Ans:- Hired experts can drive the best results of campaigns and help guide the company in its marketing

Q12.What is meant by “web 2.0″?

Ans:- a. The resurgence of internet companies with more interactive focus, such as blogging and social networking

Q13.What is the purpose of a traditional press release?

Ans:- It announces company information to a widely dispersed group of people

 Q14.What is meant by “viral marketing”?

Ans:- d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Q15.Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

Ans:- d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

Q16.What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

Ans:- A well maintained blog will help increase page rank with search engines

Q17.How is the pricing model of a click determined?
Ans:- The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

Q18.How can a company profit from a podcast directly?
Ans:- All podcast are free, they can not be directly profitable

Q19.What is one advantage to using a purchased email list?
Ans:- It is targeted at your potential customers

Q20.How important is content on a site when optimizing it?
Ans:- It is the only thing which creates a higher ranking in search engines

Q21.Why would a company possibly want to spend more on PPC early on?

Ans:- b. To drive traffic to their site and increase awareness

Q21.Why is reciprocal linking becoming an important way to reach potential clients?
Ans:- a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site

Q22. What is a trackback? 
Ans:- d. A count of how many downloads your podcast has 

Q23.How is click-through rate measured in an email campaign? 

Ans:- The number of people who click on a link in the email bringing the potential customer to your site
a. No one currentl

24 .Who was one of the original widely known affiliate marketers?
  Ans:-a.  Ebay and   d.  Amazon

25. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
Ans:- b.  10 cents

26. What is an important step early on when forming a web marketing strategy?
Ans:-c.  Identifying your customer base and  d. Hiring a consulting firm

27. What should a company do once it achieves its search engine ranking goals?
Ans:-b. Constantly monitor and improve their site in order to maintain their ranking

28. How should a company allocate its marketing budget among the various methods of internet marketing?
Ans:-a.  Depends on the company and what is most effective for its business

29.What is the formula for calculating cost per customer acquisition?

Ans:-d.  Total marketing budget for a specific period divided by the number of new customers for that same period

30.How are keywords utilized by search engines?
Ans:-b.  The keywords are a brief description of what topics your site relates to

Question:
Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. It gives the firm more control over its marketing budget.
d. It is unconventional and can often leave a lasting impression on potential customers
Answer: It gives the firm more control over its marketing budget.

Question:
Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.
c. It guarantees increased sales
d. It is complex so not many people utilize it
Answer: It guarantees increased sales

Question:
What is meant by “niche marketing”?
a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Answer: Targeting a broad based group of people

Question:
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Answer: By telling the listeners that they need your product.

Question:
What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Answer: The amount a company pays a customer to try their product

Question:
How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Answer: The listener has to go to a special site only during the podcast

Question:
What is a “value proposition”?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Answer: The pricing of the product

Question:
How important is content on a site when optimizing it?
a. Not important at all does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important new content especially
Answer: It is the only thing which creates a higher ranking in search engines

Question:
Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
Answer: Using small words which take up space and do not add value

Question:
What should a company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Answer: Sell advertising on their site

Question:
Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Answer: To drive traffic to their site and increase awareness

Question:
What is meant by “white hat”?
a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking
Answer: When markets show up for work wearing white hats

Question:
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Answer: They make up fake emails to sell

Question:
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Answer: It has been heavily advertised

Question:
What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliate will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling

Answer: It brings additional traffic to a site

Question:
Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing

Question:
Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers , construction
Answer: Computer equipment, auto manufacturers, construction

Question:
What is A/B testing?
a. Testing 2 products to see which is safer
b. Using 2 versions of an ad measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate

Answer: Using 2 versions of an ad measuring results to see which one is more effective

Question:
What are the four P’s of marketing?
a. Placement, production, procurement, procedures
b. Product, price, place, promotion
c. Position, price, production, premature
d. Product, promotion, procedures, procurement
Answer: Product, promotion, procedures, procurement

Question:
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is
Answer: It impresses clients

Question:
What is the purpose of a traditional press release?
a. Is acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users

Answer: It target markets to internet users

Question:
What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding creates awareness and connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law

Answer: It gives people a chance to opt out of ever talking to your company agin

Question:
What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads

Answer: Using resources such as time, energy and imagination rather than money to market

Question:
What is an auto-responder?
a. A person who replaces to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system

Answer: A method of direction communication with clients

Question:
Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks

Answer: To carefully target the customer base desired, not wasting impressions and clicks

Question:
What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we”- directing wording towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently

Answer: Writing in the third person

Question:
What is a double opt in process?
a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase

Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it

Question:
How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
d. Having several hosts and a myriad of topics

Answer: Having several hosts and a myriad of topics

Question:
Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before reading it
b. It is all the receiver sees besides the email address until they open the email
c. It let the receiver know they are about to be sold something

Answer: It is all the receiver sees besides the email address until open the email

Question:
How is the “open rate” important?
a. It tells the company how many people clicked on the links in the email
b. It lets the company know how many people bought a product
c. It is the number of people who received the mail
d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was

Answer: it lets the company know how many people bought a product

Question:
Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability

Answer: The affiliates have limited availability

Question:
How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list

Answer: Google sets the price worldwide

Question:
What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by the number of new customers for that same period

Answer: Total marketing budget for a specific period divided by the number of new customers for that same period

Question:
How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents

Answer: 10 cents

Question:
What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost

Answer: Same as pay per click

Question:
What is an “impression”?
a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a client

Answer: When your ad is displayed on a page online, not necessarily clicked on

Question:
Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information

Answer: Quantity of links from other highly ranked pages to your site

Question:
What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales

Answer: Internet companies who focus on retail sales

Question:
What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
d. Pay per click marketing

Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

Question:
Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery

Answer: Sales

Q1. What is A/B testing?

a.       Testing two products to see which one sells more.

b.      Using two version of an ad, measuring results to see which one is

more effective.

c.       Testing 2 products to see which one sells more.

d.      Using 2 version of an ad to see which one has less bounce rate.

Q2. Why is it important to set daily maximum budgets for pay per click ad campaigns?

a.       It helps with ad placements.

b.      It is required.

c.       It helps drive affiliate sale.

d.      Costs of clicked links can add up quickly if not limited.

Q3. What is meant by “White hat”?

a.       When marketers show up for work wearing white hats.

b.      Dishonest techniques for gaining higher rankings.

c.       Ethical and honest methods of increasing page rankings.

d.      Software used to increase rankings.     

Q4. How should a company allocate its marketing budget among the various methods of internet marketing?

       a.       Depends on the company and what is most effective for its business

       b.      Spread evenly among the methods chosen

       c.       Haphazardly

       d.      Spent most on email marketing

 Q5. What is the purpose of sending a monthly newsletter?

       a.       It creates work for employees at the company

       b.      It builds branding, creates awareness and a connection with potential

clients

       c.       It gives people a chance to opt out of ever talking to your company

       d.      Required by law.

Q6. Why are purchased email lists typically ineffective?

       a.       They are too expensive

       b.      They distribute an email to far more people than the company has its contacts

       c.       They make up fake emails to sell

       d.      They are not targeted at customers specific to your company and have high bounce rate.   

Q7. What is an auto-responder?

       a.       A person who replies to all emails for the company

       b.      An automatic email message sent to someone who takes an action such as submitting a form on a company.

       c.       A method of direction communication with clients.

       d.      An email relay system. 

Q8. What is meant by “White hat”?

a.       When marketers show up for work wearing white hats.

b.      Dishonest techniques for gaining higher rankings.

c.       Ethical and honest methods of increasing page rankings.

d.      Software used to increase rankings

Q9. How is the “open rate” important?

a.       It tells the company how many people clicked on the links in the email.

b.      It lets the company know how many people brought a product.

c.       It is the number of people who received the email.

d.      It is the number of people who actually opened the email sends to them, giving the company insight how effective email marketing campaign was.

Q10.What is meant by "viral marketing"?

a. Creating ads that users pay to watch
b. Creating ad campaigns which are expensive and well produced
c. Creating ad campaigns with a very narrow focusd. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Q11.What is affiliate marketing? 
a. Same as guerilla marketingb. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
d. Pay per click marketing
Q12.Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwilld. Hired experts can drive the best results of campaigns and help guide the company in its marketing

Q12.What is meant by "web 2.0"?

a. The resurgence of internet companies with more interactive focus, such as blogging and social networking

b. Any website which has survived the dot.com bust
c. Sites made using new technology
d. Internet companies who focus on retail salesQ13.What is the purpose of a traditional press release?


a. It acts as a direct marketing sales tool
b. It can be mailed out to potential clientsc. It announces company information to a widely dispersed group of people
d. It target markets to internet users

Q14.What is meant by "viral marketing"?

a. Creating ads that users pay to watch

b. Creating ad campaigns which are expensive and well produced

c. Creating ad campaigns with a very narrow focus

d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Q15.Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

a. It reduces taxable profits

b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Q16.What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

a. It keeps the marketing staff busy in down times
b. It impresses clientsc. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is Q17.How is the pricing model of a click determined?

a. Standardized rate for the ad

b. Google sets the price worldwide
c. Ads always cost more in later monthsd. The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list
Q18.How can a company profit from a podcast directly?
a. Pay another company to host it

b. Charge for premium content
c. Set up an affiliate linkd. All podcasts are free, they can not be directly profitable
Q19.What is one advantage to using a purchased email list?
a. The firm selling them often makes up fake email addresss

b. Large quantity of email addresses and markets otherwise not reached
c. The bounce rate is very lowd. It is targeted at your potential customers
Q20.How important is content on a site when optimizing it?

a. Not important at all, does not factor in

b. Mildly important to keep customers happyc. It is the only thing which creates a higher ranking in search engines
d. Very important, new content especially

Q21.Why would a company possibly want to spend more on PPC early on?

a. It costs less early on

b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products

Q21.Why is reciprocal linking becoming an important way to reach potential clients?
a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site

b. It creates an income stream
c. It is the easiest way to create traffic
d. It builds goodwillQ22. What is a trackback? 
 a. Same as a trademark
b. A method of notification that somebody links to document/html
c. When someone goes to your site because of your podcast
d. A count of how many downloads your podcast has 
Q23.How is click-through rate measured in an email campaign? 

a. The number of emails which did not bounce backb. The number of people who click on a link in the email bringing the potential customer to your site
c. The number of people who purchased a product or service from the email
d. The number of people who replied to the emailQ24.Who regulates affiliate marketing? 
a. No one currently
b. SEC
c. IRS
d. Internet Affiliate Board 
Question: 01
Who was one of the original widely known affiliate marketers?

    a.     Ebay
    b.     AT&T
    c.     WorldCom
    d.     Amazon 

Question: 02
How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

    a.     90 cents    b.     10 cents
    c.     20 cents
    d.     1 cent


Question: 03
What is an important step early on when forming a web marketing strategy?

    a.     Designing catchy ads
    b.     Allocating a large budget to the project    c.     Identifying your customer base
    d.     Hiring a consulting firm


Question: 04
What should a company do once it achieves its search engine ranking goals?

    a.     Stop promoting the site
    b.     Constantly monitor and improve their site in order to maintain their ranking
    c.     Revise the site once in awhile
    d.     Sell advertising on their site


Question: 06
Why has web marketing become a popular form of marketing?

    a.     It is much cheaper than other forms and often more effective
    b.     Television advertising is being offered less
    c.     It is easier than traditional marketing
    d.     It has been heavily advertised


Question: 07
How should a company allocate its marketing budget among the various methods of internet marketing?

    a.     Depends on the company and what is most effective for its business
    b.     Spread evenly among the methods chosen
    c.     Haphazardly
    d.     Spend most on email marketing


Question: 08
How can chat rooms bolster site traffic?

    a.     The competition can come to the chat and try to steal customers
    b.     It gives the company a way to distance themselves from customers
    c.     By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
    d.     It gives a way for customers to log complaints


Question: 09
What is the formula for calculating cost per customer acquisition?

    a.     Marketing spent on television divided by the number of new customers
    b.     Sales divided by customers
    c.     Total marketing budget divided by all customers ever    d.     Total marketing budget for a specific period divided by the number of new customers for that same period


Question: 10
How are keywords utilized by search engines?

    a.     They are all that the search engine uses to rank pages    b.     The keywords are a brief description of what topics your site relates to
    c.     They help the search engine decide how good your sites content is
    d.     The keywords guarantee positioning


Question: 11
Why is it important to set daily maximum budgets for pay per clicks ad campaigns?    a.     It helps with ad placement
    b.     It is required
    c.     It helps drive affiliate sales
    d.     Costs of clicked links can add up quickly if not limited


Question: 12
What is "cost per customer acquisition"?

    a.     The amount a company pays a customer to try their product    b.     The average cost of marketing spent per new customer
    c.     The cost of marketing staff
    d.     The cost to beat competitors


Question: 13
Why is it important to fine tune the timing of the ad and keywords used?

    a.     It costs less in later hours
    b.     To be sure to spend more money on marketing
    c.     Required by law
    d.     To carefully target the customer base desired, not wasting impressions and clicks


Question: 14
What is a site index?

    a.     A page which has a linkable outline of all of the pages on a website
    b.     A site with only 1 page
    c.     A site with special deals for purchasers
    d.     A special ranking with search engines


Question: 15
What is one unfavorable trait sometimes seen in affiliate marketing?

    a.     The cost is low
    b.     It brings additional traffic to a site
    c.     Affiliates will use unethical techniques to drive customers in hopes of earning a commission
    d.     It is only paid for based on successful selling


Question: 16
What is brand strategy?

    a.     Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
    b.     Strategy for reaching customers worldwide
    c.     Creating a package that catches peoples eyes
    d.     Creating an image that contradicts competitor's assertations


Question: 17
What is a "landing page"?

    a.     The page a potential customer sees when they click on your paid ad
    b.     The main company website
    c.     A page where the customer can buy the product
    d.     Where the pay per click ads are created


Question: 18
Which of the following is valuable in increasing a page rank?

    a.     Paying for placement
    b.     Static content
    c.     Quantity of links from other highly ranked pages to your site
    d.     No contact information


Question: 19
What type of income statement items are marketing expenses?

    a.     Variable Cost
    b.     Fixed Cost
    c.     Revenue
    d.     Cost of Good Sold


Question: 20
What is search engine optimization?

    a.     Paying for placement on a search engine results page    b.     Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
    c.     Optimization of a site so it gets more affiliate revenue
    d.     Selling memberships to the site


Question: 21
What are meta tags?

    a.     The content of the site
    b.     Embedded information about your website such as keywords
    c.     Links to other sites
    d.     Images on the site


Question: 22
Why have social networking sites become a popular method of internet marketing?

    a.     They are free and easy to use
    b.     They guarantee more traffic to your site
    c.     Ease of use, large number of users, easy to target specific demographics
    d.     They are a passing trend


Question: 23
Which of the following are podcasts least likely to target?

    a.     Sales
    b.     Branding
    c.     Customer loyalty
    d.     Content delivery


Question: 24
What is "bounce rate" in terms of email marketing?    a.     The percentage of emails sent to a list which are returned as undeliverable
    b.     The percentage of repeat clients
    c.     The percentage of people who receive an email and buy the product
    d.     The percentage of people who click the links in an email


Question: 25
How can posting on other message boards help drive traffic to a company site?

    a.     You can steal away clients from other companies directly
    b.     You can tell lies about competitors
    c.     You can trump up claims of what your company does
    d.     By becoming an expert on a subject and giving people information which demonstrates your company's knowledge and expertise


Question: 26
What are the four P's of marketing?

    a.     Placement, Production, Procurement, Procedures
    b.     Product, Price, Placement, Promotion
    c.     Position, Price, Production, Premature
    d.     Product, Promotion, Procedures, Procurement


Question: 27
What is "cost per action"?

    a.     Same as pay per click    b.     A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
    c.     A payment agreement where costs change depending on volume
    d.     The product cost


Question: 28
How are Pay Per Click ad campaigns billed?

    a.     Everytime an ad is displayed it costs the company money
    b.     Set monthly fee regardless of impressions or clicks
    c.     Discounted based on length of commitment
    d.     The customer pays each time their ad is clicked on, usually billed monthly


Question: 29
How do firms typically budget once positive results are seen from their internet marketing campaign?

    a.     Decrease the overall budget
    b.     Spend more on the methods which are not producing results
    c.     Increase the budget and focus on those activities which are working
    d.     Stop marketing


Question: 30
What is the primary goal of web marketing?

    a.     To give the target market an ad like they would see on TV
    b.     To sell customers on the spot
    c.     To earn affiliate income
    d.     To drive potential customers to the company website


Question: 32
What is the best way to make internet marketing effective?

    a.     Focus on one specific technique such as direct email
    b.     Use a myriad of methods online
    c.     Spend a lot of money on it
    d.     Use email marketing first


Question: 33
How can a podcast be used to drive customers to a website?

    a.     By only hosting the podcast on the website
    b.     By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
    c.     By making the podcast a premium one which costs money
    d.     By telling the listeners that they need your product


Question: 34
Why are purchased email lists typically ineffective?

    a.     They are too expensive
    b.     They distribute an email to far more people than the company has in its contacts
    c.     They make up fake emails to sell
    d.     They are not targeted at customers specific to your company and have high bounce rates


Question: 35
What is meant by "guerilla marketing"?

    a.     Using resources such as time, energy and imagination rather than money to market
    b.     Using advertising spots which utilize gorillas to capture the audience
    c.     Having a large scale marketing budget
    d.     Using television ads instead of web ads


Question: 36
What is a "call to action"?

    a.     Hoping the customer buys your product
    b.     Recruiting new employees
    c.     Creating a new ad campaign
    d.     Using verbs to encourage people to take an action


Question: 37
Why is affiliate marketing a favorable form of marketing?

    a.     It is inexpensive
    b.     Nothing is paid unless there is a sale resulting from the affiliate's efforts
    c.     It guarantees increased sales
    d.     It is complex so not many people utilize it


Question: 38
What is the purpose of having a special landing page for a PPC ad?

    a.     It costs less if done that way
    b.     It gives the potential to have mixed messages on the site
    c.     Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
    d.     Customers expect it


Question: 39
How can supplemental materials be delivered to the podcast listener?
    a.     Embedded into the audio file
    b.     Files can be made available for download along with the link to the podcast
    c.     The listener has to go to a special site only during the podcast
    d.     The listener must pay for any additional materials


Question: 40
What is a "value proposition"?

    a.     The pricing of the product
    b.     The same as a business plan
    c.     A statement as to how the company will make more money
    d.     A statement as to how the company adds value for customers

Question:
Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. It gives the firm more control over its marketing budget.
d. It is unconventional and can often leave a lasting impression on potential customers
Answer: It gives the firm more control over its marketing budget.
Question:
Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.
c. It guarantees increased sales
d. It is complex so not many people utilize it
Answer: It guarantees increased sales
Question:
What is meant by “niche marketing”?
a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Answer: Targeting a broad based group of people
Question:
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Answer: By telling the listeners that they need your product.
Question:
What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Answer: The amount a company pays a customer to try their product
Question:
How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Answer: The listener has to go to a special site only during the podcast
Question:
What is a “value proposition”?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Answer: The pricing of the product
Question:
How important is content on a site when optimizing it?
a. Not important at all does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important new content especially
Answer: It is the only thing which creates a higher ranking in search engines
Question:
Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
Answer: Using small words which take up space and do not add value
Question:
What should a company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Answer: Sell advertising on their site
Question:
Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Answer: To drive traffic to their site and increase awareness
Question:
What is meant by “white hat”?
a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking
Answer: When markets show up for work wearing white hats
Question:
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Answer: They make up fake emails to sell
Question:
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Answer: It has been heavily advertised
Question:
What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliate will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
Answer: It brings additional traffic to a site
Question:
Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing
Question:
Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers , construction
Answer: Computer equipment, auto manufacturers, construction
Question:
What is A/B testing?
a. Testing 2 products to see which is safer
b. Using 2 versions of an ad measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate
Answer: Using 2 versions of an ad measuring results to see which one is more effective
Question:
What are the four P’s of marketing?
a. Placement, production, procurement, procedures
b. Product, price, place, promotion
c. Position, price, production, premature
d. Product, promotion, procedures, procurement
Answer: Product, promotion, procedures, procurement
Question:
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is
Answer: It impresses clients
Question:
What is the purpose of a traditional press release?
a. Is acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users
Answer: It target markets to internet users
Question:
What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding creates awareness and connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law
Answer: It gives people a chance to opt out of ever talking to your company agin
Question:
What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Answer: Using resources such as time, energy and imagination rather than money to market
Question:
What is an auto-responder?
a. A person who replaces to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system
Answer: A method of direction communication with clients
Question:
Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
Answer: To carefully target the customer base desired, not wasting impressions and clicks
Question:
What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we”- directing wording towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently
Answer: Writing in the third person
Question:
What is a double opt in process?
a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Question:
How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
d. Having several hosts and a myriad of topics
Answer: Having several hosts and a myriad of topics
Question:
Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before reading it
b. It is all the receiver sees besides the email address until they open the email
c. It let the receiver know they are about to be sold something
Answer: It is all the receiver sees besides the email address until open the email
Question:
How is the “open rate” important?
a. It tells the company how many people clicked on the links in the email
b. It lets the company know how many people bought a product
c. It is the number of people who received the mail
d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was
Answer: it lets the company know how many people bought a product
Question:
Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability
Answer: The affiliates have limited availability
Question:
How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list
Answer: Google sets the price worldwide
Question:
What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by the number of new customers for that same period
Answer: Total marketing budget for a specific period divided by the number of new customers for that same period
Question:
How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
Answer: 10 cents
Question:
What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
Answer: Same as pay per click
Question:
What is an “impression”?
a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a client
Answer: When your ad is displayed on a page online, not necessarily clicked on
Question:
Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Answer: Quantity of links from other highly ranked pages to your site
Question:
What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales
Answer: Internet companies who focus on retail sales
Question:
What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
d. Pay per click marketing
Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
Question:
Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Answer: Sales